I.D.E.A is an acronym coined by DBS to encapsulate the champions of this brave, new world as it transforms into a digital economy. The DBS Barbell Strategy enables investors to capture this as part of the Growth end of its strategy.
- I – Innovators: Constantly doing things differently to challenge the status quo
- D – Disruptors: Create new products and services which displace mainstream leaders
- E – Enablers: Empower innovation and disruption to be successful
- A – Adapters: Traditional companies that successfully adapt and transform their business models
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